In July 2026, we teamed with Treatment’s creative team to create Jay-Z’s historic three-night residency at Yankee Stadium. Working alongside Show Creative Director Willo Perron and filmmakers Gabriel Moses and Renell Medrano, Treatment played a key role in bringing the show’s visual language to the stadium screen, overseeing the delivery and execution of all screen content while contributing archival edits and original graphic animation sequences.

Marking 30 years since the release of Reasonable Doubt and 25 years since The Blueprint, the visual journey traced Jay-Z’s career through a rich mix of archival material, street photography from 1990s Brooklyn and Manhattan, and newly commissioned films directed by Medrano and Moses. Treatment’s work helped shape and deliver this material into a cohesive visual experience designed for the scale and impact of Yankee Stadium.

The residency broke the record for the most tickets sold at Yankee Stadium, becoming a landmark celebration of New York and hip-hop culture. The three-night event featured appearances from Beyoncé, Rihanna, Alicia Keys, Pharrell Williams, Nas, Slick Rick, Fat Joe and Eminem, among others.